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"The engine of this company is the paid member count across the portfolio and Tinder is a big part of that," said Dan Salmon, analyst at BMO Capital Markets.

Match Group launched Tinder in 2012 in California as a mobile app for college students and young adults.

One of Tinder's strengths is the use of smartphone location data to make it easier for users to hook up.

Once considered mostly a casual dating app for barhopping millennials, analysts say more Tinder users are seeking long-term relationships or getting married. Some online dating services users, analysts say, view pay walls as a filter for people that are looking for more serious relationships.

The down side is that people stop using dating services if they find that special someone.

Growing advertising revenue is a priority, says Salmon.

The paperwork also reveals that Match agreed in July 2015 to acquire Plenty Of Fish, another online dating site, for 5 million.

Match and Tinder, selling the possibility of love, have been growing steadily in the past few years.

The company generated a little more than 8 million resulting in about 8 million in profit in 2014.

The pair can chat using Tinder's messaging service.

Tinder Plus, the premium matchmaking service, gives users unlimited swipes, more "Super Likes," and the ability to match with users when traveling outside their home turf, including other countries.

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